Purple toners are hair care products used to neutralize unwanted yellow or brassy tones in color-treated hair, particularly in blonde or highlighted hair. They contain purple pigments that counteract the yellow undertones, resulting in a cooler, more even hair color.
Using purple toners offers several benefits. They help maintain the desired hair color, prevent fading and brassiness, and enhance the overall vibrancy of the hair. Additionally, purple toners can be used to create various fashion shades, such as lavender, lilac, or even pastel tones, by adjusting the concentration and application time.
